Skip to main content

Megatrends in Marketing

Megatrends in Marketing


The chief marketing officer's job is tougher than ever, yet charming like never before. Amidst a swell of opportunities around people and places, there lies the frightful reality of change and challenges. In today's ever-evolving business and consumer landscape, marketers face challenges that their predecessors didn't have to dare. Also, there is myriad information when it comes to megatrends in marketing. However, the 'real' megatrends are a matter of one's own analysis and vision, and of course the reader's own articulation of the content. It is a subject matter of interpretation.

 Simplicity: The complex ordeal of practising it
 
 afaqs!
 
 
 
Choices are aplenty to the consumer of today; and delivering a unique positioning in a world of chaos of brands and propositions is quite a challenging task for a marketing professional. There was a time when we saw ambiguous messaging majoring in the interim, but pushing the envelope of simplicity is back to the fore. Brands & business, particularly new, are resorting to simple, minimal, clear and concise interfaces to communicate with audiences. Invasiveness in a call-out shall always remain a sharp weaponry, but the challenge today is to see how simply the brand can converse with its consumers. Maybe a naive trend of sorts but is re-generating a vast acceptance. Like in every field, even marketing is going back to the old days.



 Data: Making value from volume

This may come with a quizzical expression. But, data is a vital megatrend that is becoming the core of both old and new enterprises, especially in the startup space. With a burgeoning number of brands in products and services hitting the marquee, one of the biggest tasks for an avid marketer is deciphering the data to align with marketing objectives. Consumer data, owing to the unprecedented growth in mediums, has bedazzled some of the articulate marketers too and, thus, understanding the needs, preferences and behaviour in the current era poses a big challenge. Not just that, this is growing at a brisk rate, every single day. Creating value from the volume and variety is an uphill task, gaining precedence and measuring up for a drift, worth exercising well.

Media: The loudspeaker to 'that' idea

The convergence of social, mobile, cloud and non-cloud technological breakthroughs along with the traditional mediums is a huge assignment; even a deft marketer perspires at it. There is a growing demand for anytime-anywhere access, across multiple geographies for communication, activation and transaction. Technology is challenged every moment. True, it presents gigantic opportunities for marketers to take advantage of, but to allow a near unified experience in a cross-connected world, across a variable diversity is a significant encounter for any marketer.
In the pursuit to reach maximum consumers and cover all geographies, often a 360-degree approach is accepted. But, with recent studies on traction and ROI, one wonders if it is an overrated concept today. While time has confirmed that TV ads and sales continue to share a true-love relationship, does marketing really have to look for another partner elsewhere? Can non-360 degree approach make a bigger impact.....?

 

Comments

Popular posts from this blog

8 Foods That Prevent Cancer

1.    Cauliflower Image source: Simply Scratch Cauliflower contains sulforaphane, a compound that has been shown to have anti-cancer effects. Sulforaphane are released when cauliflower is broken down, so focus on chewing it before swallowing. This compound seeks and destroys certain cancer cells without harming your healthy cells. There are plenty of recipes available online on how you can add cauliflower to your meals. Cauliflower and broccoli have similar effects, so add broccoli to your list of foods too. 2.    Carrots Image source: http://eatbelive.com/ Even though carrots are mainly thought to be good for one’s eye sight, researches from the last ten years suggest that they are also good against some types of cancer, one of which is prostate cancer. A study was done on mice who were fed an increased carrot intake, and the study showed that carrots could stop the growth of prostate cancer. Carrot have many other health benefi...

The first stethoscope

René Laennec, a French doctor and inventor was born 235 years ago today, and Google has marked his birthday with a Doodle. Dr Laennec's importance to modern medicine was guaranteed by his invention of the very first stethoscope in 1816. Here are five things you (probably) didn't know about him : 1. Dr Laennec's stethoscope bears little semblance to the modern stethoscope. Unlike those used today, Dr Laennec's stethoscope was not a set of ear pieces connected by a plastic tube to a chest piece. His stethoscopes were simple cylinders made from wood and metal. The doctor using it would simply place it directly over the area in question and listen at the other end. 2. His first stethoscope was a rolled up piece of paper Described in his  1819 treatise  on this device, Dr Laennec invented the stethoscope while treating a young woman suffering from symptoms of heart disease. 3. The stethoscope was not his only contribution to medical science I...

Lenovo Vibe K4 Note First Impressions

Lenovo has kicked off 2016 with the new Vibe K4 Note smartphone. Those familiar with Lenovo's Note series might get puzzled with the addition of the Vibe moniker to the name, especially given the success of Lenovo K3 Note last year. Head of Product and Marketing at Lenovo Smartphones in India, Anuj Sharma, clarified that the new K4 Note has been integrated with the Vibe series of smartphones. While we are not sure if this has anything to do with the rumours that Lenovo may discontinue its Vibe range to prevent cannibalisation of Motorola sales, Sharma yet again asserted "Vibe" range is not going anywhere . Lenovo at the Delhi launch event on Tuesday also showed some statistics to show how popular the Lenovo K3 Note really is in the country. The handset was the third most searched phone in 2015, based on Google's release data for India , and the company had sold around 1.2 million units. W...