Skip to main content

12 Fun Facts and Secrets behind Iconic Logos

By

1.         Toblerone

The Toblerone logo contains the image of a bear hidden in the Matterhorn Mountain, which is where Toblerone originally came from.

2.         Amazon

Your initial thought when looking at the Amazon logo might be that the arrow looks like a smiley face, meaning Amazon is there to make its customers happy. Well, notice that the arrow is pointing from the a to the z; representing the fact that Amazon provides a variety of items for sale, literally from A to Z. 


3.         Volkswagen
The Volkswagen keeps its logo very simple but heart-warming as well. The 'V' and the 'W' can easily be seen.
 'Volks', in German, mean people, while 'Wagen' means car. It's the car for the people!

4.          Toyota

The three ellipses that are found in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology, and it shows all the spellings of the TOYOTA in a logo.

5.          Coca Cola

It was a process of self-discovery when Coca Cola found out it had a strange connection with Denmark. Apparently, a part of the famous logo seemed to signify the Danish flag. Still can’t believe? Focus on the second half of the logo at the alphabet ‘o’ of ‘Cola’. This revelation was happily embraced and Coca Cola pulled off a publicity stunt at Denmark’s largest airport.

6.         Pinterest

The point (excuse the pun)of the PINTEREST is for users to ‘pin’ web clippings onto their own customisable online board, so its no surprise that a pin has been incorporated into the letter ‘P’ in their logotype.

7.         Gillette
The hidden message in this logo is difficult to spot, but if you look closely you’ll notice hoe razor sharply the ‘G’ and ‘I’ have been cut. This represents the sharpness and precision of the GILLETTE razors.
8.          Sony Vaio

Vaio is a great example of having a hidden meaning within your logo, so hidden that I only picked up on it recently! The logo integrates the ideas of analogue and digital technology into one, using the V and A to represent an analogue wave, and the I and O to represent binary from the digital world.

9.         UNILEVER
The Unilever logo has a whole bunch of hidden meanings integrated into it. Due to the company producing thousands of products, they have summed up some of the core values and products and reflected this in a number of different icons that make up a U. It provides an interesting logo that you can pick apart in further detail, creating a memorable brand impression.




10.      WIKIPEDIA
Not so much a hidden meaning, but have you ever wondered why the spherical jigsaw that is the Wikipedia logo has parts missing? It’s pretty simple; Wikipedia’s goal is to be an encyclopaedia of knowledge for everybody, everywhere. Having the sphere being incomplete represents the fact it will always be a work in progress, increasing in articles and information every day.

11.      NBC


This is one of the most popular logos in the world with great meaning behind it. Each of the Peacocks feathers represents a branch of the NBC Network: Entertainment, Stations, Network, and Productions. The Peacocks head is also looking to the right as opposed to the left, to suggest looking forward to the future, not back at the past.

12.      FEDEX


The legendary FedEx logo is classed a holy grail by some designers for its use of negative space. Designed in 1974 by Lindon Leader, the logo has won over 40 awards internationally thanks to its simplicity and the rightward pointing arrow that lies between the E and the X. This design was created to subliminally feed thoughts of forward thinking and movement.





Labels:

Comments

Post a Comment

Popular posts from this blog

iPhone 6s and iPhone 6s Plus Review

By
For most of the reviews here at Gadgets 360, we use the mobile in question as our primary phone for about a week or so before sharing our verdict with you. We realise this isn't perfect, since there are some aspects of the device that don't become obvious during that time, and in an ideal world, we'd use every phone for a couple of months before we publish our review. But we work under constraints where most devices aren't available to us for that long - almost all products that we review are loaned to us by companies for short durations - and there's also the competitive pressure of wanting to get your review out before others do, as long as it doesn't involve cutting any corners. With the launch of iPhone 6s and iPhone 6s Plus in India, Apple offered to loan the two new iPhones to Gadgets 360 - and indeed other publications - for more than the typical timeframe of a few days. The India iPhone launch of course came a few we...
1 comment
Read more

Modern garden with upcycling plastic bottles

By
Post a Comment
Read more

Emperor Ashoka The Great

By
Lion Capital with Ashoka Chakra Emperor Ashoka is considered one of the most influential figures in India's history. He was the grandson of Chandragupta Maurya , the founder of the great Mauryan empire. He is believed to have lived between 304–232 BC. Popularly known as Ashoka The Great, he ruled over most of present-day India during the years 269 - 232 BC. After numerous conquests, including the powerful Kalinga empire, his kingdom stretched from present-day Pakistan & Afghanistan in the west, to the present-day Bangladesh and Assam (Indian state) in the east, and ranged as far south as northern Kerala. His empire was headquartered in Magadha (modern day state of Bihar). Ashoka, his name meaning "painless, without sorrow" in Sanskrit, was born to King Bindusara and Queen Subhadrangi, the daughter of Champa of Telangana. He had several elder siblings, all of whom were his half-brothers from other wives of Bindusāra. From a very young age, Ash...
Post a Comment
Read more