1.
Toblerone
The Toblerone logo contains the image of a bear hidden in
the Matterhorn Mountain, which is where Toblerone originally came from.
2.
Amazon
Your initial thought when
looking at the Amazon logo might be that the arrow looks like a smiley face,
meaning Amazon is there to make its customers happy. Well, notice that the
arrow is pointing from the a to the z; representing the fact that Amazon provides
a variety of items for sale, literally from A to Z.
3.
Volkswagen
The
Volkswagen keeps its logo very simple but heart-warming as well. The 'V' and
the 'W' can easily be seen.
'Volks', in German, mean people, while 'Wagen'
means car. It's the car for the people!
4.
Toyota
The three ellipses that are found in the logo
for Toyota represent three hearts: the heart of the customer, the heart of the
product, and the heart of progress in the field of technology, and it shows all
the spellings of the TOYOTA in a logo.
5.
Coca
Cola
It
was a process of self-discovery when Coca Cola found out it had a strange
connection with Denmark. Apparently, a part of the famous logo seemed to
signify the Danish flag. Still can’t believe? Focus on the second half of the logo
at the alphabet ‘o’ of ‘Cola’. This revelation was happily embraced and Coca
Cola pulled off a publicity stunt at Denmark’s largest airport.
6.
Pinterest
The point (excuse the pun)of the PINTEREST is
for users to ‘pin’ web clippings onto their own customisable online board, so
its no surprise that a pin has been incorporated into the letter ‘P’ in their
logotype.
7.
Gillette
The hidden message in this logo is difficult to
spot, but if you look closely you’ll notice hoe razor sharply the ‘G’ and ‘I’
have been cut. This represents the sharpness and precision of the GILLETTE
razors.
8.
Sony
Vaio
Vaio is a great example of
having a hidden meaning within your logo, so hidden that I only picked up on it
recently! The logo integrates the ideas of analogue and digital technology into
one, using the V and A to represent an analogue wave, and the I and O to
represent binary from the digital world.
9.
UNILEVER
The Unilever logo has a
whole bunch of hidden meanings integrated into it. Due to the company producing
thousands of products, they have summed up some of the core values and products
and reflected this in a number of different icons that make up a U. It provides
an interesting logo that you can pick apart in further detail, creating a
memorable brand impression.
10. WIKIPEDIA
Not so much a hidden
meaning, but have you ever wondered why the spherical jigsaw that is the
Wikipedia logo has parts missing? It’s pretty simple; Wikipedia’s goal is to be
an encyclopaedia of knowledge for everybody, everywhere. Having the sphere
being incomplete represents the fact it will always be a work in progress,
increasing in articles and information every day.
11. NBC
This is one of the most popular logos in the world with great
meaning behind it. Each of the Peacocks feathers represents a branch of the NBC
Network: Entertainment, Stations, Network, and Productions. The Peacocks head
is also looking to the right as opposed to the left, to suggest looking forward
to the future, not back at the past.
12. FEDEX
The legendary FedEx logo
is classed a holy grail by some designers for its use of negative space. Designed
in 1974 by Lindon Leader, the logo has won over 40 awards internationally
thanks to its simplicity and the rightward pointing arrow that lies between the
E and the X. This design was created to subliminally feed thoughts of forward
thinking and movement.
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