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12 Fun Facts and Secrets behind Iconic Logos

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1.         Toblerone

The Toblerone logo contains the image of a bear hidden in the Matterhorn Mountain, which is where Toblerone originally came from.

2.         Amazon

Your initial thought when looking at the Amazon logo might be that the arrow looks like a smiley face, meaning Amazon is there to make its customers happy. Well, notice that the arrow is pointing from the a to the z; representing the fact that Amazon provides a variety of items for sale, literally from A to Z. 


3.         Volkswagen
The Volkswagen keeps its logo very simple but heart-warming as well. The 'V' and the 'W' can easily be seen.
 'Volks', in German, mean people, while 'Wagen' means car. It's the car for the people!

4.          Toyota

The three ellipses that are found in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology, and it shows all the spellings of the TOYOTA in a logo.

5.          Coca Cola

It was a process of self-discovery when Coca Cola found out it had a strange connection with Denmark. Apparently, a part of the famous logo seemed to signify the Danish flag. Still can’t believe? Focus on the second half of the logo at the alphabet ‘o’ of ‘Cola’. This revelation was happily embraced and Coca Cola pulled off a publicity stunt at Denmark’s largest airport.

6.         Pinterest

The point (excuse the pun)of the PINTEREST is for users to ‘pin’ web clippings onto their own customisable online board, so its no surprise that a pin has been incorporated into the letter ‘P’ in their logotype.

7.         Gillette
The hidden message in this logo is difficult to spot, but if you look closely you’ll notice hoe razor sharply the ‘G’ and ‘I’ have been cut. This represents the sharpness and precision of the GILLETTE razors.
8.          Sony Vaio

Vaio is a great example of having a hidden meaning within your logo, so hidden that I only picked up on it recently! The logo integrates the ideas of analogue and digital technology into one, using the V and A to represent an analogue wave, and the I and O to represent binary from the digital world.

9.         UNILEVER
The Unilever logo has a whole bunch of hidden meanings integrated into it. Due to the company producing thousands of products, they have summed up some of the core values and products and reflected this in a number of different icons that make up a U. It provides an interesting logo that you can pick apart in further detail, creating a memorable brand impression.




10.      WIKIPEDIA
Not so much a hidden meaning, but have you ever wondered why the spherical jigsaw that is the Wikipedia logo has parts missing? It’s pretty simple; Wikipedia’s goal is to be an encyclopaedia of knowledge for everybody, everywhere. Having the sphere being incomplete represents the fact it will always be a work in progress, increasing in articles and information every day.

11.      NBC


This is one of the most popular logos in the world with great meaning behind it. Each of the Peacocks feathers represents a branch of the NBC Network: Entertainment, Stations, Network, and Productions. The Peacocks head is also looking to the right as opposed to the left, to suggest looking forward to the future, not back at the past.

12.      FEDEX


The legendary FedEx logo is classed a holy grail by some designers for its use of negative space. Designed in 1974 by Lindon Leader, the logo has won over 40 awards internationally thanks to its simplicity and the rightward pointing arrow that lies between the E and the X. This design was created to subliminally feed thoughts of forward thinking and movement.





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