It’s going late into the night, but Venkat Siddareddy (who’s a faculty
at the Ramanaidu Studios unit), managing relief material for all the
trucks heading to a rain-battered Chennai from the Studios is still
waiting for the last truck to be loaded for the day. Along with him are
40 other volunteers, including some of the film school students, some
volunteers and several actors who’ve constantly dropped by to support
with aide. His mobile battery is down, for he’s been spending a major
part of his time in the last few days coordinating with actors and
volunteers, for the ‘Mana Madras Kosam’ initiative organised by the
Telugu film fraternity.
“Anything and everything ranging from biscuit packets, water, rice and
dal is what we’re ensuring in the form of kits. For those who want to
donate monetarily, we’ve specified account numbers, so that, our team
can buy what’s required. There’ve been equal help from both fronts. It’s
been going on for the last five days,” reveals Venkat. Though many
people have lined up for contributions, both in terms of goods and money
transfers, the issue has been the amount of used clothes they’ve
received and can’t distribute. “The ones who’re helping should imagine
themselves in the shoes of the affected. Moreover, with time, the need
for more blankets, medicines, sanitary napkins and undergarments have
risen. These were dimensions people couldn’t anticipate in their
donations. Still there’s time and it’ll be a good sign to see these
accessories reach us too,” he adds.
The cause taken up by the Telugu film industry has earned support and
accolades from several quarters. While some people have conveyed their
support on social media platforms, an impressive lot was also in action
to garner all their resources together from their part. Technicians and
actors, including the Rana Daggubati, Nani, Samantha, Allari Naresh,
Allu Arjun, Kajal Aggarwal, Rakul Preet, Madhu Shalini, Lakshmi Manchu
and Navdeep have been flocking malls to ensure crowd support.
“It was a tough fact to digest, that we are so comfortable on one end
and in another place, they’re battling for life, living without
electricity, food, shelter and proper connectivity. Social media was a
boon for people reacted so soon to what we initially thought was a small
idea. To pull in a crowd of 15,000 on a Sunday was no small task. When
we realise, anything from a candle to a match box to a mosquito
repellent is needed, it is important that people chip in,” says actress
Madhu Shalini, who reveals a part of Chennai always resides in her
heart. She too had a nerve-wracking wait to know the whereabouts of her
friend who was travelling from Tirupathi to Chennai until she got to
know, he was safe. More trucks for ‘Mana Madras Kosam’ are being planned
in the coming days.
What you can do
Pack 10 kg rice, 5kg dal, 2kg sugar, 5kg chilli powder, 1kg tamarind,
1kg salt, candles, matches, mats, sleeping blankets, mosquito
repellents, 1 kg milk powder and send them as kits to Ramanaidu Studios,
Film Nagar
Monetary donations can go to:
Ramanaidu Charitable Trust
Account number: 18090200000113
Bank: Bank of Baroda
Branch: Jubilee hills Branch
IFSC Code: BARB0JUBILE (0 being zero and not the letter)
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