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Doug Ray, Will Swayne Take New Posts At Carat

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Doug Ray, Will Swayne Take New Posts At Carat

 Will Swayne (l.) and Doug Ray

  Carat is reshuffling leadership as it charts growth in the U.S. and abroad.

Doug Ray, global president and U.S. CEO, will cede his global president role to Will Swayne and focus solely on managing and growing the U.S. business. Mr. Swayne, who has been serving as global client president, leading the shop's P&G business, will now take on broader global duties.
The move comes on the heels of the Procter & Gamble media agency shift earlier this month in which Carat won about one-third of the account and Omnicom Group took the rest.
While P&G is not the sole reason for the change, the timing of this latest Carat announcement is in line with the culmination of the review, said Rob Horler, CEO of parent network DentsuAegis in North America. Mr. Swayne had led the pitch while serving as chief client officer on the P&G business that Carat already held. The shop has a new P&G lead in the U.S. but declined to disclose the name at this time.
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