Shruti Haasan, brand ambassador for Emami's Kesh King

Actress Shruti Haasan will be the new brand ambassador for FMCG Emami’s ayurvedic hair care brand, Kesh King. Shruti will be endorsing the Kesh King Ayurvedic Medicinal Oil specifically for the southern markets and the brand’s Aloe Vera Herbal Shampoo on a pan-India basis.

Actress Juhi Chawla, who is the current brand ambassador of Kesh King Ayurvedic Medicinal Oil, will continue as the national face of the product, Emami said as per a release.

“The Indian haircare market is currently experiencing a phenomenal growth with ‘ayurvedic’ largely catching eyeballs. Thus it was imperative to strategically focus on expanding existing markets and penetrate newer one,” Priti Sureka, Director, Emami Ltd, said.

The Kesh King brand was acquired by Emami in June 2015, marking the company’s foray into the ayurvedic hair & scalp care segment. The brand portfolio includes ayurvedic medicinal oil, herbal shampoo & conditioner and ayurvedic capsules.

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